# OCBC said it would move half its tellers into digital and advisory roles, with 'digital ambassadors' coaching customers and verifying identity in person

Page: https://flyvolo.ai/en/changes/ev-20180723-bank-teller-4
Date: 2018-07-23 · Stage: Deployment
Can this record move a task judgement? yes
Occupation: https://flyvolo.ai/en/careers/bank-teller

## Scope

Singapore. The bank's own release says it would move half its tellers into digital or advisory roles within two years, with redeployed tellers becoming branch digital ambassadors, service executives or advisers; that its digital ambassadors had converted 30 per cent of seniors at one branch to digital banking since December 2017; and that when a customer needs a transaction approved at a machine, a notification goes to the ambassador's tablet and the ambassador approaches the customer, quickly verifies their identity and approves the transaction. One bank in 2018; the 30 per cent is one branch, and it does not say whether the roles still exist.

## Source

- OCBC Bank — media release 'OCBC Bank to reduce teller jobs by half within two years with strong digital push at branches' (23 July 2018) — https://www.ocbc.com/assets/pdf/Media/2018/July/Media%20Release%20-%20OCBC%20Bank%20to%20reduce%20teller%20jobs%20by%20half%20in%20two%20years%20with%20strong%20digital%20push_WEB.pdf (primary source)

## What this means

At one bank, teaching customers the digital channels became a job for former tellers, who also check identity in person.

## What it does not show yet

One bank's 2018 plan, with one branch's figure and nothing on what happened since.

## How to verify it yourself

Open OCBC's media release of 23 July 2018 and find "will become branch digital ambassadors".


More: https://flyvolo.ai/llms.txt