# Klarna said it generated 1,000+ marketing images with generative AI in Q1 2024, cutting the image development cycle from six weeks to seven days and image production costs by $6 million a year

Page: https://flyvolo.ai/en/changes/ev-20240528-graphic-designer-1
Date: 2024-05-28 · Stage: Deployment
Can this record move a task judgement? yes
Occupation: https://flyvolo.ai/en/careers/graphic-designer

## Scope

In-house marketing imagery at one fintech (tools named: Midjourney, DALL-E, Firefly, Topaz Gigapixel, Photoroom). Campaign assets, not brand identity or bespoke illustration; company-reported.

## Source

- Klarna — press release — https://www.klarna.com/international/press/ai-helps-klarna-cut-marketing-agency-spend-by-25-and-run-more-campaigns/ (primary source)

## What this means

A deployment record on the routine-asset task with production numbers: 1,000+ campaign images in a quarter, a cycle cut from six weeks to seven days, and image production costs down $6 million a year. On the deployment layer it shows versioning-and-variant work moving onto generative tools inside one marketing team, and it names the tools, so the workflow can be compared with your own.

## What it does not show yet

These are campaign visuals for a fintech's own channels, not brand identity, packaging, editorial or bespoke illustration, and the figures are the buyer's own with no audit. The release does not say how many designers the in-house team had before and after, nor how much retouching the images needed, nor who had been paid the $6 million before.

## How to verify it yourself

Count the deliverables in your last completed project and mark which were resizes, versions, variants or template fills; then ask your account lead whether the client has started supplying those themselves — that answer, not the Klarna figure, tells you whether the billable base is moving under you.


More: https://flyvolo.ai/llms.txt