# HUGO BOSS says about 75% of its products were developed digitally in 2025, with pattern, prototype and fit steps done in software

Page: https://flyvolo.ai/en/changes/ev-20251231-fashion-designer-10
Date: 2025-12-31 · Stage: Deployment
Can this record move a task judgement? yes
Occupation: https://flyvolo.ai/en/careers/fashion-designer

## Scope

Germany, one company. The company's annual report says its digital product development process lets the pattern-design, prototyping and testing steps that normally lead to physical sample collections be realised digitally, using in-house image generators, virtual try-ons with avatars and 3D simulations; and that in fiscal 2025 about 75% of products were developed digitally (2024: about 65%). The company's own figure; it gives no change attributable to this in technical designers' jobs.

## Source

- HUGO BOSS AG — Annual Report 2025, 'Product development and innovation' (released 10 March 2026) — https://annualreport.hugoboss.com/2025/management-report/group-profile/product-development-and-innovation.html (primary source)

## What this means

At one large fashion house, most of the technical design path from pattern to fitted prototype now happens in software rather than in physical samples.

## What it does not show yet

One company's own account; it does not show what happened to the people doing the work.

## How to verify it yourself

Open HUGO BOSS's Annual Report 2025 page on product development and find "the proportion of digitally developed products amounted to around 75%".


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