# Online fashion retailer Revolve says its technology automates the identification of new trends and that it uses AI in owned-brand design, while its team makes the design decisions

Page: https://flyvolo.ai/en/changes/ev-20251231-fashion-designer-9
Date: 2025-12-31 · Stage: Deployment
Can this record move a task judgement? yes
Occupation: https://flyvolo.ai/en/careers/fashion-designer

## Scope

United States. The retailer's annual report says it uses machine learning and artificial intelligence to drive efficiencies in functions including owned-brand design, that its technology enables it to automate the rapid identification of new trends and emerging brands, and that its team develops owned brands using proprietary data analytics to identify trends and assortment gaps and inform design and merchandising decisions. The company's own description; it does not say how much concept work AI does or report any change in designers' numbers or hours.

## Source

- Revolve Group, Inc. — Form 10-K for the fiscal year ended December 31, 2025 (filed with the SEC on February 25, 2026) — https://www.sec.gov/Archives/edgar/data/1746618/000119312526071307/rvlv-20251231.htm (primary source)

## What this means

At an online retailer, spotting trends is automated, and designers work from what the data flags.

## What it does not show yet

The company's own description, with no figures on how much concept work AI does.

## How to verify it yourself

Open Revolve Group's Form 10-K for fiscal 2025 and find "automate the rapid identification of new trends".


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