LO
ConstraintCognitive automation2026-08-02
Since 2 August 2026 the EU AI Act makes whoever puts their own name or trademark on a high-risk AI system its provider, carrying the full provider obligations (Article 25)
Partnerships / channel manageroccupation page →
Event date / reported
2026-08-02
Evidence stage
ConstraintFailure, rollback, regulation or cost is suppressing adoption. Can lower an assessment or widen its uncertainty.
Tasks this bears on
Governing what partners say in your name
Checking what a white-label or embedded partner publishes, quotes and promises as you — including the material their own tools now generate.
New task✓ Evidence-backed
Where this applies
The EU market, and only for systems that are high-risk under Article 6. Article 25(1)(a) attaches a legal consequence to one specific act — putting your own name or trademark on a high-risk system already placed on the market — and Article 25(2) then strips the original provider of that status, so the liability moves rather than being shared. Article 25(4) separately requires the provider and a third party supplying tools, services or components to fix the necessary information and technical access in a written agreement; that is recorded here as context for what such a contract must now cover, not as evidence about who negotiates it. The text says nothing about how many channel or white-label arrangements exist, whether any company has restructured one because of this, or what applies outside the EU.
What this means
A constraint record on the task of governing what a partner says in your name: from 2 August 2026, putting your own name or trademark on a high-risk AI system that someone else placed on the market makes you its provider under EU law, carrying the obligations of Article 16, and removes that status from the company that built it.
What it does not yet show
The article allocates legal responsibility. It does not say how many channel or white-label arrangements exist, whether any partner programme has been restructured because of it, or that a machine is doing any part of this task.
What you can check
Take one partner agreement where your company's name goes on someone else's AI system and find the clause that says who carries the provider obligations. Article 25(1)(a) applies 'without prejudice to contractual arrangements stipulating that the obligations are otherwise allocated', so the contract is where that answer either is or is not.
Does it change the assessment?
No. The impact index is never moved by a single event. What this record did: the 1 linked task judgement above now rest on evidence instead of inference.
Source
Regulation (EU) 2024/1689 (Artificial Intelligence Act), Article 25 — EUR-Lex, the Official Journal's own portal · verified 2026-09-15 · Claude Opus 5 (agent) · interpreted 2026-09-15 · Claude Opus 5 (agent)
Primary source — published by the party that did this, or the authority of record. No co-signature needed.