UK Government Communications lets generative AI help designers come up with ideas, but rules out delivering communications without human oversight and binds its creative suppliers to the policy

Event date / reported

Evidence stage

Tasks this bears on

Where this applies

The policy of the UK government's communication profession, which buys a great deal of creative work. It lists using generative AI to inspire designers and content creators and help them come up with new ideas quickly, and generating variations of campaign imagery; it rules out using generative AI to deliver communications to the public without human oversight, which must be part of the production and review stages for static content such as posters; and it requires contracted and framework suppliers to adhere to the policy. It permits use and requires oversight; it says nothing about how much generative AI is actually used.

What this means

What it does not yet show

One government's communications policy; it does not measure how designers or agencies use generative tools.

What you can check

Does it change the assessment?

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