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Marketing specialist — skills, knowledge and links
Where this job sits in the official classifications, what those classifications say it demands, and what it connects to. Every block names its source: our own judgements, the U.S. Department of Labor's O*NET, or the U.S. Department of Education.
How it connects#
O*NET also lists (no page here yet): Marketing Managers · Advertising and Promotions Managers · Search Marketing Strategists · Public Relations Managers · Advertising Sales Agents
In the official classification#
Market Research Analysts and Marketing Specialists
Fit with this page: same job
Job Zone 4: considerable preparation
See it on O*NET OnLine ↗What O*NET rates highest#
From O*NET 13-1161.00 (Market Research Analysts and Marketing Specialists). Ordered by O*NET's importance rating; the words are O*NET's own scale anchors.
Transferable skills
- Complex Problem SolvingVery important
- Judgment and Decision MakingVery important
- Social PerceptivenessImportant
- PersuasionImportant
- Systems EvaluationImportant
- CoordinationImportant
- Systems AnalysisImportant
- Time ManagementImportant
Knowledge
- English LanguageVery important
- Sales and MarketingVery important
- Administration and ManagementImportant
- Customer and Personal ServiceImportant
- AdministrativeImportant
- MathematicsImportant
Work activities
- Getting InformationExtremely important
- Interpreting the Meaning of Information for OthersExtremely important
- Analyzing Data or InformationExtremely important
- Working with ComputersVery important
- Processing InformationVery important
- Communicating with Supervisors, Peers, or SubordinatesVery important
Abilities
- Oral ComprehensionVery important
- Written ExpressionVery important
- Fluency of IdeasVery important
- Deductive ReasoningVery important
- Inductive ReasoningVery important
- Written ComprehensionVery important
Essential skills
- Reading ComprehensionVery important
- Active ListeningVery important
- WritingVery important
- Critical ThinkingVery important
- SpeakingVery important
Tasks O*NET proposes to add#
O*NET's analysts propose new or reworded task statements for future data collection, drawing on what surveyed workers write in, research into new technologies and professional associations. They are candidates, not yet part of the rated task list, and they say nothing about whether automation is involved. This site does not fold them into its own task judgements.
- Gather data on competitors and analyze their prices, sales, market share, and method of marketing and distribution.Revised wording of an existing task · 2026-08 · from occupational experts · O*NET 31.0
Our task judgements#
O*NET says what this job demands. It does not say what automation is doing to it — that is what this site's 5 task judgements are for: 3 backed by a verified event, 2 platform inference. VOLO judgement
Sources and rules#
- Four kinds of source, and each block says which: this site's own judgements, O*NET, the U.S. Department of Education's CIP–SOC crosswalk, or something computed mechanically from those. Nothing on this page is a rating we made up.
- O*NET's importance ratings are used only to order and shorten the lists. They are never combined with this site's impact index or evidence counts.
- The fit between our page and an O*NET occupation is our judgement and is stated per code: same job, broader, part of it, or only the closest there is.
- O*NET 31.0 Database, August 2026 release, U.S. Department of Labor/Employment and Training Administration, CC BY 4.0. O*NET® is a trademark of USDOL/ETA. The translations of O*NET descriptors on this page are ours, not O*NET's.