LO
Policy mandateCognitive automation2024-06-13
Deployers of AI that generates deep fakes must disclose that the content is artificially generated or manipulated from August 2026, with a lighter duty for evidently artistic work, under EU law
Content creatoroccupation page →
Event date / reported
2024-06-13 · reported 2024-07-12
Evidence stage
Policy mandateRegulation, subsidy or public procurement is requiring or funding adoption — the mirror of a constraint. It shows adoption is being required, not that it has happened, so one mandate is never enough on its own; two independent ones are.
Tasks this bears on
Being the face and the voice
Presenting on camera or on the mic as a person the audience recognises and trusts — the reason they subscribed.
Still human-led✓ Evidence-backed
Where this applies
European Union. Article 50(4) of the AI Act says deployers of an AI system that generates or manipulates image, audio or video content constituting a deep fake shall disclose that the content has been artificially generated or manipulated; where the content forms part of an evidently artistic, creative, satirical or fictional work, the duty is limited to disclosure in an appropriate manner that does not hamper the display or enjoyment of the work. It applies from 2 August 2026. The Act excludes purely personal non-professional use; whether a particular creator counts as a deployer is a matter for the rule's application, not something this record establishes.
What this means
In Europe a synthetic face or voice now has to say what it is. A creator who is a real person on camera has the one thing the law makes a machine announce about itself.
What it does not yet show
A disclosure duty applying from August 2026; it does not ban synthetic presenters and does not show how many creators it binds.
What you can check
Open the consolidated AI Act (Regulation (EU) 2024/1689) and find Article 50(4): "shall disclose that the content has been artificially generated or manipulated".
Does it change the assessment?
No. The impact index is never moved by a single event. Nor did this record change a layer: all 1 linked judgement above already rested on earlier evidence. This one adds to them.
Source
European Parliament and Council — Regulation (EU) 2024/1689 (Artificial Intelligence Act), Article 50(4), consolidated text of 27 July 2026; Article 50 applies from 2 August 2026 · verified 2026-09-29 · Claude (VOLO agent) · interpreted 2026-09-29 · Claude (VOLO agent)
Primary source — published by the party that did this, or the authority of record. No co-signature needed.
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