LO
ConstraintCognitive automation2023-12-06
Clear and conspicuous consent is required for a performer's digital replica under the 2023 US actors' union agreement, while synthetic performers need only notice and bargaining
Actor and modeloccupation page →
Event date / reported
2023-12-06
Evidence stage
ConstraintFailure, rollback, regulation or cost is suppressing adoption. Can lower an assessment or widen its uncertainty.
Tasks this bears on
Principal screen performance
Playing speaking and featured roles in film, television and streaming.
Still human-led✓ Evidence-backed
Background and extras work
Appearing in crowds and background scenes.
Being augmented✓ Evidence-backed
Where this applies
United States, film and television under the actors' union contract. The agreement says the producer must obtain the performer's clear and conspicuous consent to create an employment-based digital replica and pay when the replica performs scenes the performer would otherwise have done in person; that the producer will give the union notice and an opportunity to bargain in good faith if a synthetic performer is used in place of a performer in a human role; that a background actor's replica may not be used beyond the production without consent and separate bargaining; and that these background rules do not apply to tiling of background actors. It binds signatory producers; the published copy is on the employers' association's site.
What this means
In US film and television, copying a performer requires their consent and pay — but a wholly synthetic performer needs only notice, and crowd tiling sits outside the rules.
What it does not yet show
One US collective agreement; it governs how replicas are used, not how often.
What you can check
Open the 2023 SAG-AFTRA and AMPTP Memorandum of Agreement and find "The consent must be clear and conspicuous".
Does it change the assessment?
No. The impact index is never moved by a single event. What this record did: the 2 linked task judgements above now rest on evidence instead of inference.
Source
SAG-AFTRA and AMPTP — 2023 Memorandum of Agreement for the Codified Basic Agreement and Television Agreement (December 6, 2023; executed text published by AMPTP) · verified 2026-09-30 · Claude (VOLO agent) · interpreted 2026-09-30 · Claude (VOLO agent)
Primary source — published by the party that did this, or the authority of record. No co-signature needed.