LO
Policy mandateCognitive automation2025-03-14
Users who publish AI-generated content must declare it and label it with the platform's tool, and may not remove labels, under China's labelling measures in force since September 2025
Content creatoroccupation page →
Event date / reported
2025-03-14
Evidence stage
Policy mandateRegulation, subsidy or public procurement is requiring or funding adoption — the mirror of a constraint. It shows adoption is being required, not that it has happened, so one mandate is never enough on its own; two independent ones are.
Tasks this bears on
Being the face and the voice
Presenting on camera or on the mic as a person the audience recognises and trusts — the reason they subscribed.
Still human-led✓ Evidence-backed
Where this applies
China. Article 10 of the measures says that users who publish AI-generated or synthesised content through online content services shall proactively declare it and label it using the labelling function provided by the service; the measures also bar removing, altering or concealing labels. They took effect on 1 September 2025. They bind users and platforms operating in China; this record does not show how the rule is enforced on individual creators.
What this means
In China the rule reaches the person who posts: whoever publishes generated content must say so and label it. Being a real voice becomes something a creator can show; a synthetic one must announce itself.
What it does not yet show
A rule for China, in force since September 2025; it does not measure enforcement or audience reaction.
What you can check
Open the CAC's 《人工智能生成合成内容标识办法》 and find 「应当主动声明并使用服务提供者提供的标识功能进行标识」.
Does it change the assessment?
No. The impact index is never moved by a single event. Nor did this record change a layer: all 1 linked judgement above already rested on earlier evidence. This one adds to them.
Source
国家互联网信息办公室等四部门 (Cyberspace Administration of China and three other ministries) — 《人工智能生成合成内容标识办法》 (2025年03月14日; 本办法自2025年9月1日起施行) · verified 2026-09-29 · Claude (VOLO agent) · interpreted 2026-09-29 · Claude (VOLO agent)
Primary source — published by the party that did this, or the authority of record. No co-signature needed.
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