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Understanding how automation changes work — task by task, with the evidence shown and the uncertainty admitted.

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You are reading as:I have a jobI am studyingI run a companyI am building something
On this pageHow it connectsIn the official classificationWhat O*NET rates highestEach task in O*NET's termsTasks O*NET proposes to addRules that bind this workOur task judgementsSources and rules
Occupations›Content creator›Ontology

Content creator — skills, knowledge and links

Where this job sits in the official classifications, what those classifications say it demands, and what it connects to. Every block names its source: our own judgements, the U.S. Department of Labor's O*NET, or the U.S. Department of Education.

How it connects#

Degrees that lead here
JournalismU.S. Dept. of Education
Content creatorO*NET 27-4032.00O*NET 27-3043.00O*NET 27-3011.00
Related occupations on this site (O*NET)
Editor and proofreaderO*NET 31.0Animator and VFX artistO*NET 31.0Graphic designerO*NET 31.0JournalistO*NET 31.0Technical writer / documentation engineerO*NET 31.0Video editorO*NET 31.0CopywriterO*NET 31.0Writer and authorO*NET 31.0

O*NET also lists (no page here yet): Producers and Directors · Desktop Publishers · Media Technical Directors/Managers · Audio and Video Technicians · Sound Engineering Technicians · Camera Operators, Television, Video, and Film · Poets, Lyricists and Creative Writers · Public Relations Specialists

In the official classification#

O*NET-SOC 27-4032.00 · O*NET 31.0

Film and Video Editors

Fit with this page: covers part of this page

Job Zone 4: considerable preparation

See it on O*NET OnLine ↗
O*NET-SOC 27-3043.00 · O*NET 31.0

Writers and Authors

Fit with this page: covers part of this page

Job Zone 4: considerable preparation

See it on O*NET OnLine ↗
O*NET-SOC 27-3011.00 · O*NET 31.0

Broadcast Announcers and Radio Disc Jockeys

Fit with this page: covers part of this page

Job Zone 4: considerable preparation

See it on O*NET OnLine ↗

In Europe, internationally and in Singapore

ESCO 2642.1 · ESCO

journalist

Fit with this page: closest match, not the same job

See it in ESCO ↗
ISCO-08 2642 · ILO

Journalists

Fit with this page: closest match, not the same job

SSOC 2024 26419 · Singapore DOS

Author and related writer n.e.c.

Fit with this page: closest match, not the same job

What O*NET rates highest#

From O*NET 27-4032.00 (Film and Video Editors). Ordered by O*NET's importance rating; the words are O*NET's own scale anchors.

Transferable skills

  1. Complex Problem SolvingImportant
  2. Judgment and Decision MakingImportant
  3. Time ManagementImportant
  4. CoordinationImportant
  5. Social PerceptivenessImportant
  6. PersuasionImportant
  7. Systems AnalysisImportant
  8. Systems EvaluationImportant

Knowledge

  1. Communications and MediaExtremely important
  2. English LanguageExtremely important
  3. Computers and ElectronicsExtremely important
  4. TelecommunicationsVery important
  5. Fine ArtsVery important
  6. Production and ProcessingVery important

Work activities

  1. Working with ComputersExtremely important
  2. Thinking CreativelyExtremely important
  3. Getting InformationExtremely important
  4. Updating and Using Relevant KnowledgeVery important
  5. Identifying Objects, Actions, and EventsVery important
  6. Communicating with Supervisors, Peers, or SubordinatesVery important

Abilities

  1. Oral ComprehensionVery important
  2. Near VisionVery important
  3. Oral ExpressionVery important
  4. Information OrderingVery important
  5. Written ComprehensionVery important
  6. Fluency of IdeasVery important

Essential skills

  1. Active ListeningVery important
  2. Critical ThinkingVery important
  3. Reading ComprehensionImportant
  4. SpeakingImportant
  5. Active LearningImportant

Each task in O*NET's terms#

O*NET describes work as detailed activities. Each of this page's 7 tasks is matched only against the activities O*NET lists for this occupation, with a stated fit; 5 match at least one. 2 are not in O*NET's list for this occupation. The alignment and its fit are this site's judgement, made task by task by its AI agent (Claude) on 2026-09-26; O*NET does not align tasks like ours. The activity names are O*NET's, the translations ours.

  • Finding the idea the audience will watch
    Determine presentation subjects or content.the closest O*NET has, not the same · Thinking Creatively · O*NET 31.0The same activity in: Journalist · Editor and proofreader · Video editor · Technical writer
    Monitor current trends.covers part of this task · Monitoring Processes, Materials, or Surroundings · O*NET 31.0
  • Writing the script
    Write material for artistic or entertainment purposes.the closest O*NET has, not the same · Documenting/Recording Information · O*NET 31.0The same activity in: Writer and author
  • Being the face and the voice
    Perform for recordings.the closest O*NET has, not the same · Performing for or Working Directly with the Public · O*NET 31.0The same activity in: Musician and composer
    Inform viewers, listeners, or audiences.covers part of this task · Communicating with People Outside the Organization · O*NET 31.0The same activity in: Voice actor
  • Editing, thumbnails and captions
    Edit audio or video recordings.the closest O*NET has, not the same · Making Decisions and Solving Problems · O*NET 31.0The same activity in: Video editor
    Create computer-generated graphics or animation.covers part of this task · Thinking Creatively · O*NET 31.0The same activity in: Graphic designer · Animator and VFX artist · Video editor
  • Dubbing and translating for other languagesNone of the activities O*NET lists for this occupation covers this task.
  • The communityNone of the activities O*NET lists for this occupation covers this task.
  • Sponsors, disclosure and platform rules
    Promote products, activities, or organizations.covers part of this task · Selling or Influencing Others · O*NET 31.0The same activity in: Voice actor
    Obtain copyrights or other legal permissions.covers part of this task · Getting Information · O*NET 31.0The same activity in: Photographer · Writer and author

Tasks O*NET proposes to add#

O*NET's analysts propose new or reworded task statements for future data collection, drawing on what surveyed workers write in, research into new technologies and professional associations. They are candidates, not yet part of the rated task list, and they say nothing about whether automation is involved. This site does not fold them into its own task judgements.

  • Write scripts.New task · 2020-08 · reported by surveyed workers · O*NET 31.0

Rules that bind this work#

Laws, regulations, court rules, regulators' guidance and collective agreements that this page's verified records read — each with the verb that matters and whom it binds. Read from each record by this site's AI agent (Claude) on 2026-09-26. Official names stay in their own language.

United States · guidance

16 CFR Part 255

§ 255.5 · must · binds a person (licensed or not) · requires a person to do, decide or answer for it → Sponsors, disclosure and platform rules

2023-07-26 · the record →
VOLO judgement
European Union · law

Regulation (EU) 2024/1689 (Artificial Intelligence Act)

Article 50(4) · must · binds an organisation (employer, deployer, operator) → Being the face and the voice

2024-06-13 · the record →
VOLO judgement
United States · regulation

16 CFR Part 465

§ 465.8(b) · must not · binds a person (licensed or not) → The community

2024-08-22 · the record →
VOLO judgement
China (mainland) · regulation

人工智能生成合成内容标识办法

第十条 (Article 10) · must · binds a person (licensed or not) → Being the face and the voice

2025-03-14 · the record →
VOLO judgement

Our task judgements#

O*NET says what this job demands. It does not say what automation is doing to it — that is what this site's 7 task judgements are for: 6 backed by a verified event, 1 platform inference. VOLO judgement

Every task, one by one →What they rest on →

Sources and rules#

  • Each block says where it comes from: this site's own judgements, O*NET, the U.S. Department of Education's CIP–SOC crosswalk, the European ESCO classification and its official crosswalk to O*NET, the ILO's ISCO-08, Singapore's SSOC 2024, or something computed mechanically from those. Nothing on this page is a rating we made up.
  • O*NET's importance ratings are used only to order and shorten the lists. They are never combined with this site's impact index or evidence counts.
  • The fit between our page and an O*NET occupation is our judgement and is stated per code: same job, broader, part of it, or only the closest there is.
  • The ESCO and ISCO-08 fits are derived mechanically from the official ESCO–O*NET crosswalk; where we override it, we say why in our data (for example, the crosswalk pairs radiologists with radiographers, which is a different job). The SSOC 2024 fit is our reading of the Singapore Department of Statistics' own titles and definitions. Official names are shown as their publishers write them; we do not translate them.
  • Each task is matched only against the detailed work activities O*NET lists for the codes this page maps to. Where nothing fits, the page says why instead of forcing a match: work O*NET does not describe yet (used only for tasks we judge to be emerging), or nothing in O*NET's list for this occupation. An alignment never changes a task's direction, its basis or the impact index.
  • Rules are read only from this site's verified records. A rule's official name must appear word for word in a record that reads it, so no name is made up; a policy mandate is read only as 'must', 'must not' or 'funds', because 'should' and 'in principle' are not a mandate. Reading a rule never changes a task's direction, its basis or the impact index.
  • How these pieces fit together — objects, links and the actions that change them — is drawn as one diagram: The VOLO ontology
  • ESCO (European Commission), occupation records from the ESCO API; CC BY 4.0. ESCO–O*NET crosswalk, ESCO Secretariat with the U.S. Department of Labor/ETA, version 1 (Sep 2022), O*NET-SOC 2019 ↔ ESCO v1.1.0; CC BY 4.0. Singapore Department of Statistics, Singapore Standard Occupational Classification 2024 and its correspondence with ISCO-08.
  • O*NET 31.0 Database, August 2026 release, U.S. Department of Labor/Employment and Training Administration, CC BY 4.0. O*NET® is a trademark of USDOL/ETA. The translations of O*NET descriptors on this page are ours, not O*NET's.
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